Starlog

Thought leadership for video marketing

Latest Posts

Plan Now for Fall Productivity

August 15, 2024 7:38 am Published by

(Four minute read) We’re still in summer, but as most everyone knows, fall is the time when a lot of... View Article

When One Thing Is More Than Meets the Eye

August 1, 2024 7:08 am Published by

(Six Minute Read) Imagine a time traveler from the 1980s just arrived in your living room and you’re trying to... View Article

Lost in Translation

July 1, 2024 7:07 am Published by

LOST IN TRANSLATION: HOW YOUR NEXT VIDEO PROJECT CAN GO ASTRAY THROUGH TEXTS, EMAILS & MISCOMMUNICATION. Imagine you go on... View Article

Make Your Next Video Easy, Agile & Fun

June 1, 2024 7:06 am Published by

EASY We recently spoke to a company that was bemoaning a video production resource that they were dealing with. Why?... View Article

Taking Full Visual Advantage of Your Customer Facing Events

May 1, 2024 7:05 am Published by

Gatherings Are Marketing Opportunities No doubt sometime during this business year you’ll be attending a trade show, or a conference,... View Article

Cutting the Middleman and the Rise of Specialized, Smaller Businesses

April 1, 2024 7:04 am Published by

In a recent social media post, the CMO of a major home builder said that she’d had it with her... View Article

Tell Your Story All the Way, the Right Way

March 1, 2024 7:03 am Published by

Everybody knows about the sales funnel. That psychological journey that customers take before buying a product. It starts at “Awareness”... View Article

Simplifying Video & Photo Content

February 1, 2024 7:02 am Published by

At the end of the day, all companies want the same things: Offer dependable, sought-after products and services, gain a... View Article

2024 Resolution: Increase Brand Equity With Early Planning and Buy-in on Videos

January 1, 2024 7:01 am Published by

Contents: Trends for 2024 Buy-In Is Essential Stuff Happens To Forecasts Set Funds Aside For The Unforeseen A Dynamic Creative... View Article

Don’t Work Harder Next Year, Work Smarter

December 1, 2023 6:12 am Published by

The Slowdown/Speedup From about December 10th on, or maybe even earlier, work at many companies either slows down, or speeds... View Article