Starlog

Thought leadership for video marketing

Latest Posts

Make Your Next Video Easy, Agile & Fun

June 1, 2024 7:06 am Published by

EASY We recently spoke to a company that was bemoaning a video production resource that they were dealing with. Why?... View Article

Taking Full Visual Advantage of Your Customer Facing Events

May 1, 2024 7:05 am Published by

Gatherings Are Marketing Opportunities No doubt sometime during this business year you’ll be attending a trade show, or a conference,... View Article

Cutting the Middleman and the Rise of Specialized, Smaller Businesses

April 1, 2024 7:04 am Published by

In a recent social media post, the CMO of a major home builder said that she’d had it with her... View Article

Tell Your Story All the Way, the Right Way

March 1, 2024 7:03 am Published by

Everybody knows about the sales funnel. That psychological journey that customers take before buying a product. It starts at “Awareness”... View Article

Simplifying Video & Photo Content

February 1, 2024 7:02 am Published by

At the end of the day, all companies want the same things: Offer dependable, sought-after products and services, gain a... View Article

2024 Resolution: Increase Brand Equity With Early Planning and Buy-in on Videos

January 1, 2024 7:01 am Published by

Contents: Trends for 2024 Buy-In Is Essential Stuff Happens To Forecasts Set Funds Aside For The Unforeseen A Dynamic Creative... View Article

Don’t Work Harder Next Year, Work Smarter

December 1, 2023 6:12 am Published by

The Slowdown/Speedup From about December 10th on, or maybe even earlier, work at many companies either slows down, or speeds... View Article

Time for Gratitude

November 1, 2023 6:11 am Published by

As we make another loop around the sun, we tend to look back and think about the events of the... View Article

The Crutch of Stock Video and Photography and How It Hurts Brands and Sales Effectiveness.

October 1, 2023 6:10 am Published by

Contents: COVID-19 Accelerated The Trend The Lack of Authenticity The Technology Contradiction The Tail Wagging The Dog The Advantages of... View Article

T-MINUS THREE, TWO, ONE, LAUNCH THAT NEXT VIDEO WITH NEW VISION

September 1, 2023 6:09 am Published by

CONTENTS: Autumn May Be When Leaves Fall, But It’s Also When New Ideas Rise Changing Video Strategy New Rewarding Experiences... View Article