In a recent social media post, the CMO of a major home builder said that she’d had it with her... View Article
Everybody knows about the sales funnel. That psychological journey that customers take before buying a product. It starts at “Awareness”... View Article
At the end of the day, all companies want the same things: Offer dependable, sought-after products and services, gain a... View Article
Contents: Trends for 2024 Buy-In Is Essential Stuff Happens To Forecasts Set Funds Aside For The Unforeseen A Dynamic Creative... View Article
The Slowdown/Speedup From about December 10th on, or maybe even earlier, work at many companies either slows down, or speeds... View Article
As we make another loop around the sun, we tend to look back and think about the events of the... View Article
Contents: COVID-19 Accelerated The Trend The Lack of Authenticity The Technology Contradiction The Tail Wagging The Dog The Advantages of... View Article
CONTENTS: Autumn May Be When Leaves Fall, But It’s Also When New Ideas Rise Changing Video Strategy New Rewarding Experiences... View Article
In this blog you’ll learn about: Discovery Presentation of Options The Creative Brief Video First Draft of Script & Storyboard... View Article
Contents: Case Studies Are Long-Form Testimonials You’re Investing In A Customer’s Story It’s A Customer’s Story, But You Can Still... View Article