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Cutting the Middleman and the Rise of Specialized, Smaller Businesses
April 1, 2024 7:04 amIn a recent social media post, the CMO of a major home builder said that she’d had it with her... View Article
Tell Your Story All the Way, the Right Way
March 1, 2024 7:03 amEverybody knows about the sales funnel. That psychological journey that customers take before buying a product. It starts at “Awareness”... View Article
Simplifying Video & Photo Content
February 1, 2024 7:02 amAt the end of the day, all companies want the same things: Offer dependable, sought-after products and services, gain a... View Article
2024 Resolution: Increase Brand Equity With Early Planning and Buy-in on Videos
January 1, 2024 7:01 amContents: Trends for 2024 Buy-In Is Essential Stuff Happens To Forecasts Set Funds Aside For The Unforeseen A Dynamic Creative... View Article
Don’t Work Harder Next Year, Work Smarter
December 1, 2023 6:12 amThe Slowdown/Speedup From about December 10th on, or maybe even earlier, work at many companies either slows down, or speeds... View Article
Time for Gratitude
November 1, 2023 6:11 amAs we make another loop around the sun, we tend to look back and think about the events of the... View Article
The Crutch of Stock Video and Photography and How It Hurts Brands and Sales Effectiveness.
October 1, 2023 6:10 amContents: COVID-19 Accelerated The Trend The Lack of Authenticity The Technology Contradiction The Tail Wagging The Dog The Advantages of... View Article
T-MINUS THREE, TWO, ONE, LAUNCH THAT NEXT VIDEO WITH NEW VISION
September 1, 2023 6:09 amCONTENTS: Autumn May Be When Leaves Fall, But It’s Also When New Ideas Rise Changing Video Strategy New Rewarding Experiences... View Article
How Hiring a Video Ad Agency Should Be Frictionless
August 1, 2023 6:08 amIn this blog you’ll learn about: Discovery Presentation of Options The Creative Brief Video First Draft of Script & Storyboard... View Article
Once Upon a Time: The Essential Importance of Video Case Studies.
July 1, 2023 6:07 amContents: Case Studies Are Long-Form Testimonials You’re Investing In A Customer’s Story It’s A Customer’s Story, But You Can Still... View Article