Starlog

Plan Now for Fall Productivity

(Four minute read)

We’re still in summer, but as most everyone knows, fall is the time when a lot of businesses kick into high gear. The temperatures are cooler, the end of the year is in sight, and people want to achieve goals they set way back in January and February. Sure, retailers do a huge percentage of business in the fall, but so do a lot of other industries. In fact, according to a 2018 study, Google reports that September, October, and November are the best months to start a business of any kind, with workers being 20% more productive in the fall.

TRANSITION AND HARVEST

Autumn is the time of transition as leaves turn from green to gold, and decision makers are likewise motivated to change with the season and harvest all those projects they’ve long been thinking about. Maybe it’s getting that new corporate sizzle reel done for their website. Or launching that new product that’s been delayed for one reason or another. Or changing the direction of their social media. Or updating training videos. Or launching a new multichannel campaign that’s going to be anchored by television. The list of possibilities is endless. But one thing’s for certain: when it comes to marketing, all of those efforts are going to involve video and photography, and that’s where Hybrid Moon comes in.

YOUR NAVIGATOR

We can help map out your strategic path and navigate all your video needs, plus several other services you might not expect from a traditional video resource. Like developing brand strategy and multichannel campaigns. Or, evaluating all of your video and photography assets to complement AI use. But the important message here is to plan now, before your fiscal calendar winds down and you feel like you’re rushing through your next video project as opposed to producing a thought-out, well-planned video that truly moves the needle with your audience.

YOUR BEST CONVERSION TOOL

You already know that videos are one of your best conversion tools, but Hybrid Moon will go deeper to make the best strategic impact. B2B and direct to consumer customers alike prefer video over written content, with 95% saying video plays a critical role in their purchasing decisions. But since so many companies already know this, and therefore rely heavily on videos, there is also a “sameness” and a world of video clutter out there. The best way to rise above that clutter is to call us. We never charge for an initial consultation and you can talk as long as you like. One of our best skills is listening.

OPPORTUNITY AWAITS, EVEN IN AN ELECTION YEAR

The end of the year can be your best opportunity for sales, and despite recent market volatility, U.S. News & World Report, notes that the stock market usually makes moderate gains during election years. That, of course, is no guarantee of what’s going to happen to the economy. But it could be a good indicator for the traditional push that so many businesses make during the autumn months. So, call us. Fall is just around the corner, and Hybrid Moon is ready to take your business to new year-end heights.