Voice of S3

Challenge: S3 Balance is a strength-building device for older, less mobile adults. Great product, but interest wasn’t growing as fast as hoped with adult care facilities.

 Objective: Write and produce a video that spoke directly to the administrators of adult care facilities. Explain that S3 Balance understood their pain points and how putting S3 in their facilities could help keep those facilities profitable.

Result: 100% of potential customers said they liked the video, saw the value of the product, and many said they were passing the video along to their executive directors.

“Hybrid Moon gave S3 Balance a personality and voice that spoke directly to my customer’s pain points. This made a huge difference in people better understanding S3’s advantages.”

Tags: Healthcare