The Rising Tide

for Brand Storytelling

Vertical Harvest Customer Story

Background

Vertical Harvest is pioneering a new model for controlled-environment agriculture—combining high-density urban farming with an inclusive workforce and a mission to strengthen local food resiliency. As the company expanded from its original Jackson Hole farm to a significantly larger operation in Maine, paper-based processes and disconnected systems could no longer support the scale of the business.

Objective

Create a customer story demonstrating how Siemens Opcenter X provides Vertical Harvest with a scalable digital backbone to coordinate workflows, connect operational data, manage yield and margins, and support the continued growth of its unique farming model.

Hybrid Moon’s Role

Hybrid Moon crafted the customer story around an interview with Vertical Harvest co-founder and CEO Nona Yehia, combining her perspective with screen captures and footage from the company’s operations to demonstrate both the practical benefits of Opcenter X and the larger human story behind Vertical Harvest’s mission.

Tags: Most Recent, Manufacturing, Case Study