Challenge: Kidde has manufactured home fire protection equipment for over a century. Millions of families depend on Kidde products. The mission was to introduce Kidde Commercial: a new division tailored to small and mid-sized businesses.
Objective: Introduce the division’s new logo, unify existing dealers, and get them excited about expanding into the commercial realm.
Result: Hybrid Moon’s strategy and content generated lots of positive buzz in global markets, and several dealers are now expanding their business into the commercial space. The video content is additionally helping to recruit new dealers.