for Brands
Challenge: Kidde has manufactured fire protection equipment for residential use for over a century. Millions of homes depend upon Kidde products. Our challenge was to introduce Kidde Commercial: a new division with products tailored to small and mid-size businesses.
Objective: Introduce the division’s new logo. Unify existing Kidde dealers and get them excited about expanding into the commercial realm.
Result: The video generated positive buzz in global markets. Several dealers are expanding into the commercial space, and new dealers are being recruited.